Anti-Spam Policy

Modified on Tue, 21 Feb, 2023 at 9:44 AM

As a newsletter service provider that provides software and infrastructure for sending consent-based electronic messages, Campaign.Plus is required to adhere to anti-spam rules. Sending unsolicited emails also has a negative impact on deliverability. We want your emails to arrive at the right address and need to ensure that you also comply with our anti-spam rules and the relevant laws of your country.

Basic rules that apply to all countries:

  • You agree to our terms and conditions.
  • You must tell us how you got your recipients' address information.
  • The consent of each recipient must be present (double opt-in).
  • You accept our content rules.
  • Every email (except DOI confirmation emails) must include an unsubscribe link.
  • Each e-mail must contain a valid imprint with the contact details of the sender.
  • Contact details, sender information or information in the subject line must not be falsified by you.
  • You accept the international anti-spam laws of your country.

Our content rules for emails, images and documents:

The following content may not be processed or distributed via our system. A violation will be punished with possible account blocking, if necessary financial penalty and legal action. Ein Verstoß wird mit möglicher Account-Sperrung, gegebenenfalls finanzieller Strafe und rechtlichen Schritten geahndet.

  • Pornographic, racist, defamatory or extremist content.
  • The promotion of illegal substances or pharmaceutical products.
  • Content that violates the laws of your country.
  • Offering Illegal Goods or Services.
  • The promotion of escort and dating services
  • Illegal gambling services

If you are unsure or are in an industry that is often associated with spam, please contact our support team.

This data may not be used by you under any circumstances:

  • Purchased email addresses or email addresses copied from the Internet are generally strictly prohibited within our system.
  • Email addresses displayed in public directories are not allowed.
  • E-mail addresses collected via a single opt-in procedure without confirmation are not permitted. The secure double opt-in procedure must always be used for registration.
  • E-mail addresses collected verbally (e.g. through telephone conversations) are not permitted. Consent to the use of the e-mail address must always be confirmed in writing.
  • B2B addresses may also not be used without consent. Contrary to the widespread assumption that no advertising consent is required for sending e-mails in the B2B environment, case law states that e-mails to traders also require prior consent.
  • Data collected by a third party may not be used. The third party has through its own collection permission to write to these people by e-mail - but you do not! 
  • Under no circumstances may members of associations or cooperatives be contacted solely on the basis of their membership. Here, too, prior consent is mandatory.
  • Persons who have shared their contact details via social media or business networks such as Facebook, LinkedIn, Xing, etc. may not be contacted. These persons may only be contacted via the respective network. The release of data there is not a valid consent for sending emails via external systems such as ours.

This data may be used by you:

  • Email addresses collected via double opt-in from your own website.
  • The recipient has already purchased a good or service and was informed of this before the data was collected with the following sentence: "The use of your data for our own advertising purposes for similar goods and services is not excluded. You may object to this use at any time without incurring any transmission costs other than those according to the prime rates." Attention: A sole reference in your T&Cs is inadmissible here.
  • The recipient has filled out a form offline or handed over a business card and explicitly consented to receiving e-mails. The form or business card and a declaration of consent must be available as proof.
  • In the case of data that you have obtained by registering for a sweepstake, you can generally use the e-mail address for mailings. However, the recipient must have been clearly informed of sponsors and the registration for the newsletter must not be linked to participation in the competition. The registration for the newsletter must be voluntary and through a checkbox.

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